Knowing who you are is not enough for AI. The next thing it checks is whether you are worth recommending. It looks for proof that a real, qualified expert stands behind the business.
This is the rest of Authority. Entity clarity gets you recognized. Expertise gets you trusted. The trouble is most sites bury their proof or never state it. A line like "we provide quality service across many areas" gives AI nothing to grab, because every competitor says the same thing.
Your credentials are your moat: qualifications, years in practice, association memberships, published work, and real named people. These are hard to fake, which is why AI weighs them heavily.
The move is to make expertise machine-readable. Add Person schema to your bio and author pages, including the real name, job title, credentials, the organization, and sameAs links to that person's LinkedIn and any profile that proves the expertise. AI follows those links, sees an active credentialed professional, and reverse-engineers a real expert behind the business.
Start with one person, your founder or lead, and add Person schema to their bio page today. See whether AI recognizes your expertise. Free for 14 days.
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